Generation Z is the group of people born between 1996 and 2010.
This group of people have also been called the post-millennials and the iGeneration (iGen). These are predominantly the children of Generation X but they also have parents who are Millennials too. These youngsters are just beginning to come of age and need their own places to live and do life in the world. This generational group has over 61 Million people in it.
This generation is the least likely to believe that there is such a thing as the American Dream because they watched their older brothers, sister and parents struggle in the workforce. Generation Z is identified as entrepreneurial, loyal, compassionate, thoughtful, open-minded, responsible and determined. I would add in tech-savvy as it is really all they know.
This generation was born into technology. They do not know life without social media, smart phones, Mac computers, fast internet and TV connections. This generation is also known for being more sedentary so the most amazing gym and lap pool might not be as exciting to them as things that tend to draw in their entrepreneurial tendencies.
The amenities they are looking for when seeking out and living at a property are:
- Online Leasing and Listing Functionality
- Online Payment Technology
- Online Photos of the Property
- Positive Reviews Online
- Texting, Email and App Communication
Will Gen Z have an influence on the way we connect as a society in the future? You bet! As they enter the workforce, we’ll see more app based communication, older brothers, sister, parent and grandparents will have started texting and using apps too. Let’s face it, if they want to talk to Gen Z, they’ll have to learn the new ways of the majority.
So whether you understand Gen Z or not, what you’ll find in a heart-forward, technology based young audience that loves nice things – including their home. If you are stuck in old-school ways, you may not be in a position to attract the young, up and coming population of renters, first time home-buyers and investors.
All my best,
Picket Fence Properties, located in Windsor, CO is Northern Colorado’s Top Notch Property Management company helping owners with their rentals, income/investment properties and vacancies in Northern Colorado. Are you a owner of a home for rent or that you’d like us to manage? We help you have the perfect tenants in NoCO. Are you looking for somewhere to rent in Greeley, Loveland, Fort Collins, Wellington, Eaton, Evans, Windsor, Frederick, Firestone? Look no further, we have all your real estate and rental needs covered. Check out website for vacancies today.